Twitter rebrand: Why is Elon Musk changing name to X and should you move to Threads or Bluesky?

Twitter rebrand: Why is Elon Musk changing name to X and should you move to Threads or Bluesky?

What has Elon Musk carried out now?

9 months after shopping for Twitter for $44 billion, Elon Musk has determined to rebrand the platform. The title Twitter will probably be gone, as will its iconic chook brand. Of their place, Musk is planning on renaming the platform X.

Why X?

That’s recognized solely by Musk himself, however he does have a fascination with the letter. It appears to have begun with, the net funds firm Musk launched in 1999 and made his fortune from after merging with PayPal. Since then, he has gone on to launch SpaceX, his electrical automobile firm Tesla sells the Mannequin X automotive, he named one in every of his sons X Æ A-12, and he not too long ago launched a brand new AI enterprise, xAI.

What else will change apart from the title?

The emblem, for one factor: Musk held a crowd-sourced competitors to interchange the Twitter chook brand with a brand new one. The winner was Tesla investor Sawyer Merritt, who supplied Musk a brand beforehand designed for a now-discontinued podcast. And this new lick of paint is just the start, if Musk and the corporate’s CEO, Linda Yaccarino, are to be believed.

Yaccarino tweeted (or ought to that now be “xed”?) that “X is the long run state of limitless interactivity – centered in audio, video, messaging, funds/banking – creating a world market for concepts, items, providers, and alternatives. Powered by AI, X will join us all in methods we’re simply starting to think about.”

What that really means is tough to discern. It might be a nod to Musk’s longstanding plans to develop an ‘every little thing app’ within the imaginative and prescient of China’s WeChat – one thing Musk said back in October 2022 his buy of Twitter was an “accelerant” for.

However observers are unimpressed. “By claiming that X would be the platform that may ship every little thing, [Yaccarino] is forgetting that the web exists,” says Steven Buckley at Metropolis, College of London. “The web is the platform for every little thing.”

Will this plan work?

Most likely not. So-called ‘every little thing apps’, fashionable in China, contain giving entry to massive elements of your lives to the individuals operating them. The previous few months of chaos underneath Musk could delay some sceptics from giving the entrepreneur entry to their financial institution accounts.

For that purpose, Musk will probably be counting on the speed of recent arrivals to X outpacing these abandoning ship. “If Twitter administration is hoping to draw new individuals to the platform, they hope they’re sufficient to interchange those they proceed to lose and alienate,” says Om Malik, a distinguished tech investor.

So ought to I transfer to Threads as a substitute?

Meta’s Twitter-alike app, launched earlier this month, would seem like essentially the most safe lifeboat for these seeking to escape Twitter (or X) in the long term. It’s backed by Mark Zuckerberg’s huge tech firm, and has built-in integrations with Instagram. The group behind it have promised extra options within the coming weeks and months to compete with Twitter.

What about Bluesky?

The decentralised various to Twitter, began by former Twitter CEO Jack Dorsey, has its personal points, together with content material moderation snafus. By way of customers, it has largely been overtaken by Threads, which was capable of faucet in to Instagram’s current community to succeed in 100 million customers in simply 5 days’ time. Bluesky remains to be an invite-only app, and as such is rising far slower with reported customers round 350,000.

Are there some other options?

A complete cavalcade of rivals has popped as much as attempt to capitalise on Twitter’s travails. Mastodon was one early various however stays the protect of tech adherents, whereas Put up.Social, Spill, T2, and others make up the pack.

However that is the nub of the issue: at current, there isn’t actually a direct various for Twitter with all of the options customers love. Whether or not they care to stay round on X stays to be seen.


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